A Journey of Taste With Chef Vikram Vij
OpenRoad launched a new lifestyle series for Club OpenRoad members on June 14th with a special culinary event featuring celebrity Chef Vikram Vij. Known for award-winning restaurants, Vij’s and My Shanti, in addition to his cookbooks and his appearances on Dragon’s Den and Top Chef Canada, Vij is a true Canadian icon as well as a Club OpenRoad member. The special customer meet-and-greet and culinary demonstration was held at OpenRoad Audi Boundary and was attended by more than two hundred Club OpenRoad guests.
Attendees of Club OpenRoad’s “A Journey of Taste with Vikram Vij” event enjoyed a gourmet cuisine experience like no other as Chef Vij shared stories about his life in India, his experience as a judge on Dragon’s Den and Top Chef Canada, and his path to becoming one of Canada’s most esteemed culinary masters.
Chef Vikram demonstrated his culinary skills in a live cooking demonstration that offered guests a chance to enjoy cuisine from the celebrity chef himself.
The menu was inspired by Chef Vikram and included beef short ribs in a red wine curry, roasted eggplant bharta on a wheat cracker and wine marinated lamb with fenugreek curry. Guests also sipped wine and beer during the talk and cooking demonstration.
Chef Vikram signed copies of his books for attendees. Guests also received scarves upon arrival, as a personal gift from Chef Vikram, creating a colourful mosaic in the OpenRoad Audi showroom.
Club OpenRoad Lifestyle Series
In recent years, Club OpenRoad has transformed itself into more than just a points program through various member engagements such as driving clinics, family day ice skating, and other events. This year, Club OpenRoad is introducing the Club OpenRoad Lifestyle Series. The series is geared to engage with its members based on their interests kicking it off with “A Journey of Taste.” Future interest-based engagements include fitness and health, home improvements, arts and culture, car maintenance, and more.
For the past 6 years from the time of its inception, Club OpenRoad has paved the way to a unique way of saving for your next vehicle purchase. Club OpenRoad is OpenRoad Auto Group’s loyalty program where members earn points whenever they bring their car for service at any of its dealerships. Points then can be used as form of savings when purchasing a new or used vehicle at OpenRoad. Points can also be transferred to immediate family members for that new car they have been dreaming of.
Want to be invited to future events? Become a member for free at ClubOpenRoad.ca.